LIFT Airline: South Africa’s Most Flexible Low-Cost Carrier LIFT Airline is a South African low-cost carrier that has quickly made its mark in the aviation industry. Established in October 2020, LIFT commenced operations on December 10, 2020, with its inaugural flights between Johannesburg and Cape Town, and Johannesburg and George. The airline was founded by Gidon Novick, former CEO of Kulula.com, and Jonathan Ayache, former Uber executive, in collaboration with Global Aviation, a South African-based ACMI (Aircraft, Crew, Maintenance, and Insurance) operator . A Unique Approach to Air Travel LIFT was conceptualized during the challenges posed by the COVID-19 pandemic, aiming to offer a flexible and customer-centric flying experience. The airline's name was chosen through a public competition that received over 25,000 entries, reflecting the optimism and resilience of South Africans during difficult times . Fleet and Operations As of 2025, LIFT operates a fleet of six Airbus A320-200 aircraft, all configured to seat 162 passengers. These modern, fuel-efficient aircraft are operated by Global Aviation and are equipped with advanced safety features, including full fly-by-wire digital control systems and Category 3B auto-land certification . Expanding Horizons Since its inception, LIFT has expanded its network to include additional routes. In November 2022, the airline launched flights connecting Durban and Cape Town, completing the "Golden Triangle" of South Africa's major economic hubs: Johannesburg, Cape Town, and Durban . Customer-Centric Services LIFT is known for its emphasis on customer satisfaction. Passengers enjoy benefits such as: Flexible Booking Options: Easy changes or cancellations without hefty fees. Onboard Comfort: Complimentary Vida e Caffè coffee and a selection of snacks. Pet-Friendly Policies: Welcoming furry companions onboard. Innovative Collaborations: Partnerships with brands like Disney and Maybelline to enhance the travel experience . Looking Ahead With a commitment to growth and innovation, LIFT continues to redefine air travel in South Africa. The airline's focus on flexibility, customer service, and strategic expansion positions it as a leading choice for travelers seeking affordable and reliable domestic flights.